Branding and Retail Trends for 2016

Do you have physical premises that your customers may encounter?  If so, you are in control of one of the most critical manifestations of your brand.  Your brand is simply the impression people have of you.  Architecture and Interior Design are utterly critical in forming this impression, dictating a ‘channel’ of your brand mix that is immersive, tangible and multi-sensory. These brand spaces can deeply impact and engage with our basic human nature, creating emotional responses, and rational thought patterns that influence behaviour for better or worse. As 360° thinkers and creators, our approach to helping clients create spaces that have the desired impact on their target audiences, is to embed and harmonise the architecture and interior design process within our Research & Insight, strategy development and holistic customer experience design methodologies. Informed by our Research & Insight and Brand Definition processes, and acting as...

Food is an integral part of any good trip; it tells you about the culture, the landscape and traditions of the local people. It’s the ultimate pleasure giver, and there’s nothing quite like the feeling of seeing a waiter walk towards your table, arms full of plates as your stomach grumbles in approval. A good meal in a foreign land is an experience in itself, and for me a huge focal point when I plan holidays. But with so many mediocre restaurants and reviews on major sites pointing you straight to them (since they tend to be in the main touristy areas), how do you find the true gems? The kinds of meals you think about for years after and try to recreate every chance you get. The kind of food that comes to mind at midnight on a random Tuesday when you just want something that hits the spot. Here are my tips for finding some of the best meals you’ll have in your lifetime. 1.Do your research Winging it doesn’t really work when it comes to good restaurants, except ...