Branding and Corporate Identity Services India and interior design concept for vegetarian restaurant Ethos
Working with I-AM was a stimulating process. I am delighted with the interiors and the branding. They have done Ethos proud Jessica Kruger COO of Ethos Foods (UK) Ethos is a contemporary, fast-casual concept offering a selection of healthy, meat-free food to the high street. It is located in the heart of central London, a stone’s throw from Oxford Circus station. I-AM worked with entrepreneur Jessica Kruger to bring the Ethos concept to life, creating a chic and premium space, based around the ideas of quality and abundance. Designed with the customer at its heart, the interiors and lay out have been carefully crafted to optimise customer flow and to provide a dynamic environment in which to dine. Rather than serving the food in the standard self-service buffet configuration, it is served on circular counters to give the idea of abundance, as you would find a ‘fruit in the forest’. The design elevates the dishes and tempts customers to try them all. The inte