Branding and Retail Trends for 2016

A Bright Way To Bank Sugamo Shinkin Bank 15th December 2017 We were trawling the archives this week and found ourselves drooling over the beautiful, bright, unconventional  Sugamo Shinkin Bank  designed by  Emmanuelle Moureaux Architecture & Design  in Tokyo, 2011; an inspirational bank branch concept, dominated by bold explosions of colour. The architecture instantly draws your attention, featuring multi-coloured, protruding horizontal layers which brightly illuminate at night. Inside the branch, customers instantly feel a sense of relaxation with three long glass air wells providing sunlight throughout. Colour is used sparingly throughout the interior; a subtle accent to the largely white finishes and materials. The concept,  Rainbow mille-feuille , is daring, playful, unconventional and brilliantly executed, a credit to Emmanuelle Moureaux Architecture & Design. In the competitive and somewhat conventional world of Banking, it’s so refresh...

Our Opinion Your Business Here at I-AM , we like to keep our fingers on the pulse, monitoring the activity of brands in our sectors. Or more importantly, those that need some help along the way. Truly understanding the markets that we work in is our passion, and naturally, when we discover a brand with great potential our creative juices start flowing. We undertake brand auditing workshops twice a month – exploring how we can revive tired businesses around us and design experiences that inspire. This includes: Competitor Analysis Industry Trends Customer journey workshops Brand Key   If you’re intrigued by our strategic thought process and would like us to apply it to your business, we’d love to chat! Get in touch with us on  hello@i-ammumbai.com Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Website-: http://in.i-amonline.com Services Brand ...

Playing with Colour Artists such as Camille Walala, Lakwena Maciver and more recently Yinka Ilori have been the driving force behind a surge of bright colours and font being used throughout the design industry. We are seeing buildings cladded with bold print and patterns, whole rooms covered in bright hues and furniture accented confidently with colour. This refreshing trend is breaking up what has become a sea of grey and concrete interiors following the industrial and Nordic design trends. This resurgence of colour was confirmed across the London Design Festival this year, where Ilori occupied an assortment of design platforms across London with his bright palette. The largest being his vibrant pop-up, Estate Playground, in collaboration with citizenM Shoreditch. The entrance played host to an explosion of colour, with Ilori up-cycling and rejuvenating forgotten furniture. This playful interaction between form and colour was reflected in the mirrored ceiling of the hotel’s ...