Itsu - Interior Design, Packaging Design, Multi-sensory Consulting - I-AM Brand Consulting Services in India
I get approached by dozens of design agencies every month. I chose I-AM because they offered something different, a well thought out solution, beautifully expressed. Julian Metcalfe Joint Founding Partner, Itsu Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants . I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience. I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being i...