Showing posts from December, 2017

HDFC Smart Banking Zone

I-AM showed a great understanding of customer journey and helped us improve customer experience by moving frequent and self-service transactions to a 'Smart Banking Zone', thereby highlighting our commitment towards technology thereby empowering customers.Rajneesh ChawlaHead Retail Marketing, HDFC Bank Keeping it’s finger on the pulse of it’s audience and recognising the consumer’s increasing expectations and need for convenience with banking, India’s Most Valuable Brand 2016 (as per BrandZ Top 50 Most Valuable Indian Brands report), HDFC Bank engaged I-AM to bridge the gap between the offline and online platforms by creating a seamless experience zone for its digital-savvy consumers. This would be done to tie in with the Bank’s “Power of Banking” and”#Godigital” initiatives.

The I-AM team conducted a survey amongst HDFC Bank customers to gauge their perception, assessment and attitude towards the Bank. The Survey findings revealed that consumers ascertained that HDFC Bank’s m…

AU Bank - Visual Language and Environmental Graphics Design

We had engaged I-AM to work out the visual language in such a manner that branches reflect our brand philosophy of ‘Chalo Aaage Badhe’. We are happy to see the desired outcome.”Manoj TibrewalGroup Head – Marcom, Infra and Admin, AU Small Finance Bank AU Small Finance Bank originated as an NBFC – Au Financiers – extending commercial / personal vehicle loans, micro, small and medium enterprise (MSME) loans and SME loans, serving primarily the low, middle-income, and under-served customer segments. It has a network of 300 branches spread in 10 States across the North and West of India. AU Small Finance Bank acquired the license from RBI to operate as a small finance bank in December 2016.

As part of its robust well-defined process, I-AM carried out an extensive audit of the competitors while also researching various best-in-class examples across categories. Leveraging the brand promise of ‘Lets Progress Together’ along with the concept of, ‘Meri Branch’, or ‘My Branch’, I-AM designed the …

I-AM Shift Evening : Exploring the Future of Hospitality

I-AM SHIFT EVENING: EXPLORING THE FUTURE OF HOSPITALITY What an evening—for the launch of our latest I-AM Shift trends report we welcomed both clients and friends to an evening of insight hosted at citizenM Hotel Tower of London. We explored how the future of hospitality is changing, presenting our findings led by 500 consumer interviews across the UK, France and Germany.

Following the talk, I-AM Group Partner, Pete Champion, chaired a Q&A panel of industry experts; including representatives from W Hotels, House Hotels and citizenM.


Q: How do you think consumer expectations have changed over the last 10 years? 
“The notion of time is something that has changed for consumers. We have to respond to their needs within 60 seconds.” – Pauline Foucher, Director of Marketing at W Hotels

Q: What has changed in terms of the hotel model? 
“Space has become a luxury” says Juriana Spierenburg, Hotel Manager at citizenM Hotel Tower of London

Full report launching early Dec…