Branding and Retail Trends for 2016

Playing with Colour Artists such as Camille Walala, Lakwena Maciver and more recently Yinka Ilori have been the driving force behind a surge of bright colours and font being used throughout the design industry. We are seeing buildings cladded with bold print and patterns, whole rooms covered in bright hues and furniture accented confidently with colour. This refreshing trend is breaking up what has become a sea of grey and concrete interiors following the industrial and Nordic design trends. This resurgence of colour was confirmed across the London Design Festival this year, where Ilori occupied an assortment of design platforms across London with his bright palette. The largest being his vibrant pop-up, Estate Playground, in collaboration with citizenM Shoreditch. The entrance played host to an explosion of colour, with Ilori up-cycling and rejuvenating forgotten furniture. This playful interaction between form and colour was reflected in the mirrored ceiling of the hotel’s ...

Working with I-AM was a stimulating process. I am delighted with the interiors and the branding. They have done Ethos proud Jessica Kruger COO of Ethos Foods (UK) Ethos is a contemporary, fast-casual concept offering a selection of healthy, meat-free food to the high street. It is located in the heart of central London, a stone’s throw from Oxford Circus station. I-AM worked with entrepreneur Jessica Kruger to bring the Ethos concept to life, creating a chic and premium space, based around the ideas of quality and abundance. Designed with the customer at its heart, the interiors and lay out have been carefully crafted to optimise customer flow and to provide a dynamic environment in which to dine. Rather than serving the food in the standard self-service buffet configuration, it is served on circular counters to give the idea of abundance, as you would find a ‘fruit in the forest’. The design elevates the dishes and tempts customers to try them all. The inte...

We work with estate agents, realtors and developers to build their brands and define the experience they offer their customers. This work ranges from name generation and corporate identity through to brand communication, apps, websites and the design & build of welcoming offices and sexy sales lounges. Buying a new home is an exciting, terrifying, emotionally charged experience – not to mention the biggest financial transaction in most people’s lifetime. The experience you offer your customers should reflect this. In London, we work with a new generation of estate agents who focus on great customer service and a better experience for both buyers and sellers. For decades, estate agents’ branches have, at best, been described as simply ‘offices on the high street’. The visitor’s experience has been subject to very little real innovation or interaction – until recently. Using our 360° approach, we go beyond conventional estate agent office design and create all...

Our Brand Communications team believes in doing things differently, specialising in below-the-line marketing strategies that get your brand noticed, talked about and remembered through bespoke campaigns – think pop-up stores, guerrilla retail campaigns and unique brand experiences. We focus on building brand communities through word-of-mouth, influencer campaigns and social media techniques. As a one-stop solution for Fashion, Retail and Lifestyle companies that want to set themselves apart, we offer everything from consumer insight to creative workshops, strategic thinking through to delivery, production and complete roll-out of campaigns. http://in.i-amonline.com/services/brand-communications/