Paragaranti - I-AM User Experience Design, UIUX Design and Graphic Designing India
“I-AM are a well-organised , highly creative and truly innovative company.” Hüsnü Erel Executive Vice President, Garanti Garanti Bank approached I-AM to re-design their investment portal Paragaranti . The research and interview revealed us that existing investment portals are alike and the content generated in all financial portals are for the advanced levels; no content is suitable for the customers with basic financial knowledge and risk appetite. This gap we had realised in the market became one of the most crucial insight onto which we based our design strategy. From a housewife who invests only in gold, to a trader who manages his own portfolio, we categorized 5 different persona groups. After deeply analyzing the needs and experience maps of these personas, we designed Paragaranti experience from scratch – an investment information platform which meets the needs of user profiles with various risk appetites and financial knowledge. To avoid intimidati...