Branding and Retail Trends for 2016

Education Education has become a true marketplace. Students have more choice than ever before when choosing an educational establishment and competition is fierce. It’s therefore of paramount importance that your school, college or university branding sets you apart from the also-rans. The reality of the education sector today is that it is becoming increasingly consumer-facing. Your brand needs to inspire prospective students and instil a desire to become part of your institution. We specialise in creating aspirational and professional brand identities to help you achieve this goal. As well as being experts in branding, we have expertise in crafting delightful customer experiences. The customer journey of a student may be longer than that of a customer in a shop but an exceptional experience at every step of the way remains vital. We have created end-to-end student centred experiences for adult education establishments such as Vanta and JetKing and designed engaging campus...

Douglas and Gordon bring a highly civilised and innovative approach to estate agency. They wanted to gain an advantage in a competitive sector by expressing their unique qualities through a professional, innovative and distinctive brand experience. I-AM were asked to design premium modern environmentsand a memorable client experience that reflected the brand’s personality. I-AM proposed a bespoke design solution in the form of a rich, warm and inviting family of modern property showrooms. I-AM also developed a strategic, advice-driven process that showcases the role of the estate agent. We have pioneered the concept of blending digital with interior design , integrating large-scale interactive digital media. The concept has been implemented by I-AM across the Douglas and Gordon estate, each with its own personality. Refreshed branches show significant uplift, improving levels of business while reinforcing the brand’s values and its unique proposition...