The Importance of Brand Behaviour - I-AM Brand Identity Design in Mumbai, India
The Importance of Brand Behaviour Consistent behaviour is perhaps one of the most important elements to a successful brand but one that can often be overlooked with the draw of new and exciting events or collaborative opportunities. In recent years we have seen a real emergence in fashion brands aligning themselves to showcases and other brands/industries, some clearly successful, but others that have lacked credibility, resonance and most importantly: a story. A brand’s behaviour is linked to its platform. Who are we? What do we stand for? Why are we doing this? How are we doing it? Then inevitably Where and When? – The old key five ‘W’s and the ‘H’ rule. As a brand, fully understanding your offer and behaving internally and externally in a consistent manner cultivates faith and understanding with the consumer and aligns colleagues, prospective customers and media to the brand. A recent trend over the past few years has seen automotive brands collaborating w...