Lumee Street Cafe - Name generation, Brand Identity, Interior Design - I -AM Branding and Corporate Identity Services India
Creating Lumee with I-AM has ben a fantastic and highly creative journey filled with excitement and challenges. The result is a venue with deep character and soul that has met and exceeded our expectations . Hamad Isa Director Lumee is a new exciting fast-casual grill restaurant, designed by I-AM in close collaboration with the Al Abraaj Restaurant Group. The aim – to celebrate and embody the exotic spirit of the Middle East and buzzing street-food atmosphere. Taking the fine traditions and heritage of the Middle-East, a contemporary style has been added to the mix to produce an exciting experience for diners and passers-by. Inspired by the name Lumee – meaning lemon or lime – vivid yellow and green highlights bring a sharp contemporary accent to the design and contrast with the traditional themes and textures. Wooden tables handcrafted by local artisans sit alongside contemporary chairs, whilst the ornate, colourful bazaar-inspired tiles add a decorative element...