Branding and Retail Trends for 2016

I-AM went the extra mile to arrive at a thorough and deep understanding of our current and future client's dynamics. We could not have chosen a better partner to set the stage for the  future of OAB’s retail bankE Amin Al-Husseini - Chief Executive Officer OAB – REMODELLING THE BANK BRANCH EXPERIENCE The Aim Is it possible to express the essence of an entire country, in the branches of its National bank?  To use these branches to re-connect with and re-engage with key customer groups, as the impact of digital banking takes hold?  At I-AM , we thought so, and for our close friends at Oman Arab Bank, have delivered new branches that do all of this and more. As one of Oman’s leading banks, Oman Arab Bank realized the strategic need to completely remodel their branch customer experience and create a template for roll out across their network. I-AM were commissioned to deliver a complete branch transformation strategy and resulting bank concept design, work...

Humanising Digital Bank Branches Digital is clearly the future of retail banking . However, in an increasingly digital world it’s crucial for banks to remember that their customers still want human interaction. Digital efficiency will never replace the emotional impact of good customer service or sound personal advice. The challenge for banks is to harness the very best of the digital world and blend it with the warmth of human interaction. The most successful brands today identify the right blend of physical and digital for each stage of the customer journey. The customer journey, of course, is multi-channel. And consumers expect to be able to move seamlessly from one channel to another throughout a transaction. Back in the multi-channel dark ages, interaction between these channels was limited, if not non-existent. In the new omni-channel era, channels are integrated into a single meta-channel that allows a customer to start their experience at one touch-point, to contin...