Branding and Retail Trends for 2016

REBOOTING REALITY WITH I-AM: HARNESSING CONSUMER TRENDS IN RETAIL & HOSPITALITY Three of our takeouts Another amazing London Design Festival done and dusted. The highlight for us was definitely 100% Design , who invited us to be part of their unrivalled talks programme.  Our Group Managing Director, Jon Blakeney and Trends & Insights Manager, Sabrina Faramarzi shared key insights spanning retail, leisure and hospitality, and outlined the findings from our latest trends report as showcased on  www.i-amshift.com . Businesses as social institutions According to the  Edelman Trust Barometer, 2017 , 85% of respondents lack belief in the system. The current socio-political and economic environment has created a huge distrust in government. Businesses remain the institution that retain some trust with consumers who are now more comfortable with brands speaking up in their area of expertise. This creates a perfect opportunity for businesses to engag...

I-AM SHIFT EVENING: EXPLORING THE FUTURE OF HOSPITALITY What an evening—for the launch of our latest I-AM Shift trends report we welcomed both clients and friends to an evening of insight hosted at citizenM Hotel Tower of London. We explored how the future of hospitality is changing, presenting our findings led by 500 consumer interviews across the UK, France and Germany. Following the talk, I-AM Group Partner, Pete Champion, chaired a Q&A panel of industry experts; including representatives from W Hotels, House Hotels and citizenM. INSIGHT FROM OUR PANELISTS Q: How do you think consumer expectations have changed over the last 10 years?  “The notion of time is something that has changed for consumers. We have to respond to their needs within 60 seconds.” –  Pauline Foucher, Director of Marketing at W Hotels Q: What has changed in terms of the hotel model?  “Space has become a luxury”  says Juriana Spierenburg, Hotel Manager at citizenM Hotel Tow...