Eastpak & I-AM Mumbai & Brand architecture services and Brand design agency india
I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand. The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic. In addition I-AM was tasked with creating an experience befitting the young Shoreditch urbanite. A market fully immersed with the latest experiences, technology and pop-up concepts. Our creation had to be enticing enough to draw their interest. Working closely with the Deloitte team, our designers developed a concept that was focussed on the consumer journey and an experience that would capture the imagination whilst hosting the technology and product required to carry out the six-week trial test. What we did Brand Identity Concept design Project management Interior Design https://player.vimeo.com/video/123072053?title=0&byline=0&portrait=0 ...