Branding and Retail Trends for 2016

"I-AM is more than an agency. They are an amazing team who immediately understands customer needs, who approaches everything with a different point of view and who became one of us in a very short time!"   Çiğdem Çintuğlu Chief Digital Officer   Allianz , as number one insurance company in the market with more than 5 million customers, approached I-AM to create a new portal, where Allianz can be with their customers all the time and witness their change in needs in their lives and be there to meet the new needs of the customers. Throughout the digitalization process of Allianz, we designed the digital service channels including mobile and online web channels. We conducted interviews with the insurance and pension customers in which the usage scenarios are brought out and the emotional states for each usage scenario are determined. The user experience research and in-depth interviews clearly showed us that the customers are showing low level of interest and lack ...

“I-AM are a well-organised , highly creative and truly innovative company.” Hüsnü Erel Executive Vice President, Garanti   Garanti Bank approached I-AM to re-design their investment portal Paragaranti . The research and interview revealed us that existing investment portals are alike and the content generated in all financial portals are for the advanced levels; no content is suitable for the customers with basic financial knowledge and risk appetite. This gap we had realised in the market became one of the most crucial insight onto which we based our design strategy. From a housewife who invests only in gold, to a trader who manages his own portfolio, we categorized 5 different persona groups. After deeply analyzing the needs and experience maps of these personas, we designed Paragaranti experience from scratch – an investment information platform which meets the needs of user profiles with various risk appetites and financial knowledge. To avoid intimidati...