Showing posts from September, 2018

Remodelling the Oman Arab Bank branch experience - Branding, Branch Format Design, ATM Design - I-AM Brand Design Agency India

I-AM went the extra mile to arrive at a thorough and deep understanding of our current and future client's dynamics. We could not have chosen a better partner to set the stage for the 
future of OAB’s retail bankE

Amin Al-Husseini - Chief Executive Officer

Is it possible to express the essence of an entire country, in the branches of its National bank?  To use these branches to re-connect with and re-engage with key customer groups, as the impact of digital banking takes hold?  At I-AM, we thought so, and for our close friends at Oman Arab Bank, have delivered new branches that do all of this and more.

As one of Oman’s leading banks, Oman Arab Bank realized the strategic need to completely remodel their branch customer experience and create a template for roll out across their network. I-AM were commissioned to deliver a complete branch transformation strategy and resulting bank concept design, working highly collaboratively with …

FGB Bank Branch Interior Design - Branding, Branch Format Design, Design Delivery, Customer Journey Mapping - I-AM Brand Design Agency India


With a new, bold brand identity securing their position as one of the leading banks in the region, FGB commissioned I-AM to design a bank branch experience to match.

Branch Transformation Strategy

Supporting FGB’s shift of core banking systems to the digital space, I-AM delivered a branch transformation strategy based on an optimal blend between innovative digital service and face-to-face advice. The pilot branch in Dubai Mall exhibits the new strategic direction in branch design supported by smart banking tools, the latest technology led devices and the development of enhanced processes mapped to well defined customer journeys.

Enhancing Customer Experience
The transformation has seen an enhanced customer experience for FGB with increased customer engagement through greater accessibility and availability, immediate problem resolution and the attraction of a younger demographic.

As FGB continues to wow the banking sphere with innovative, c…

Cleartrips Workspace Branding Design, Branding and Communication Concept - I-AM Brand Design Agency India

We believe that I-AM understood our vision perfectly and we are pleased to partner with the agency for this internal branding exercise.

Ashish Dhruva - VP Marketing

Cleartrip, the leading travel and experiences platform in India and the Middle East appointed I-AM, the international multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft. The environment branding mandate for I-AM was to ensure that the space embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions. The Cleartrip brand is known for simplicity and elegance in its product design, as well as its superlative customer experience, and the company wanted its internal space to emanate the ethos.
The challengi…