Branding and Retail Trends for 2016

We believe that I-AM understood our vision perfectly and we are pleased to partner with the agency for this internal branding exercise. Ashish Dhruva - VP Marketing Cleartrip , the leading travel and experiences platform in India and the Middle East appointed I-AM , the international multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft. The environment branding mandate for I-AM was to ensure that the space embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions. The Cleartrip brand is known for simplicity and elegance in its product design, as well as its superlative customer experience, and the company wanted its internal space to emanate the ethos. ...

I-AM showed a great understanding of customer journey and helped us improve customer experience by moving frequent and self-service transactions to a 'Smart Banking Zone', thereby highlighting our commitment towards technology thereby empowering customers. Rajneesh Chawla Head Retail Marketing, HDFC Bank   Keeping it’s finger on the pulse of it’s audience and recognising the consumer’s increasing expectations and need for convenience with banking, India’s Most Valuable Brand 2016 (as per BrandZ Top 50 Most Valuable Indian Brands report), HDFC Bank engaged I-AM to bridge the gap between the offline and online platforms by creating a seamless experience zone for its digital-savvy consumers. This would be done to tie in with the Bank’s “Power of Banking” and”#Godigital” initiatives. The I-AM team conducted a survey amongst HDFC Bank customers to gauge their perception, assessment and attitude towards the Bank. The Survey findings revealed that consumers ascertained ...

We had engaged I-AM to work out the visual language in such a manner that branches reflect our brand philosophy of ‘Chalo Aaage Badhe’. We are happy to see the desired outcome.” Manoj Tibrewal Group Head – Marcom, Infra and Admin, AU Small Finance Bank   AU Small Finance Bank originated as an NBFC – Au Financiers – extending commercial / personal vehicle loans, micro, small and medium enterprise (MSME) loans and SME loans, serving primarily the low, middle-income, and under-served customer segments. It has a network of 300 branches spread in 10 States across the North and West of India. AU Small Finance Bank acquired the license from RBI to operate as a small finance bank in December 2016. As part of its robust well-defined process, I-AM carried out an extensive audit of the competitors while also researching various best-in-class examples across categories. Leveraging the brand promise of ‘Lets Progress Together’ along with the concept of, ‘Meri Branch’, or ‘My Branc...