Allianz Customer Portal Design - I AM Visual Language Creation, User Experience Design and Brand Identity Design India
"I-AM is more than an agency. They are an amazing team who immediately understands customer needs, who approaches everything with a different point of view and who became one of us in a very short time!" Çiğdem Çintuğlu Chief Digital Officer Allianz , as number one insurance company in the market with more than 5 million customers, approached I-AM to create a new portal, where Allianz can be with their customers all the time and witness their change in needs in their lives and be there to meet the new needs of the customers. Throughout the digitalization process of Allianz, we designed the digital service channels including mobile and online web channels. We conducted interviews with the insurance and pension customers in which the usage scenarios are brought out and the emotional states for each usage scenario are determined. The user experience research and in-depth interviews clearly showed us that the customers are showing low level of interest and lack ...