Remodelling the Oman Arab Bank branch experience - Branding, Branch Format Design, ATM Design - I-AM Brand Design Agency India

I-AM went the extra mile to arrive at a thorough and deep understanding of our current and future client's dynamics. We could not have chosen a better partner to set the stage for the 
future of OAB’s retail bankE

Amin Al-Husseini - Chief Executive Officer

OAB – REMODELLING THE BANK BRANCH EXPERIENCE

The Aim
Is it possible to express the essence of an entire country, in the branches of its National bank?  To use these branches to re-connect with and re-engage with key customer groups, as the impact of digital banking takes hold?  At I-AM, we thought so, and for our close friends at Oman Arab Bank, have delivered new branches that do all of this and more.


As one of Oman’s leading banks, Oman Arab Bank realized the strategic need to completely remodel their branch customer experience and create a template for roll out across their network. I-AM were commissioned to deliver a complete branch transformation strategy and resulting bank concept design, working highly collaboratively with the bank’s internal team.



The Process
The foundation for the success of the project was the immediate chemistry and connection between our team, and that of Oman Arab Bank – from CEO to every stakeholder in the initiative, fostered through the initial local orientation and creative workshop process.  This we orchestrated across our regional base in Dubai, I-AM Middle East, as well as in Muscat, through Customer Journey competitor benchmarking, retail experience inspiration, and collaborative storyboarding of the key principles for the new target customer experience.
What we did
Customer Profiling
Customer Segmentation Based Modular Design
Customer Journey Design
Branch Format Design
Interior Design
Design Delivery
ATM Design



Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

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