Meat-Free Restaurant Ethos Foods Launches in Central London - I-AM Brand Identity Design India
Meat-Free Restaurant Ethos Foods Launches in Central London We are delighted to announce the official opening of Ethos Foods in London’s Eastcastle Street, taking place on Monday the 22 nd of September. Ethos Foods is a sophisticated, self-service restaurant, conveniently located near Oxford Circus and specialising in deliciously healthy meat-free cuisine. I-AM worked with founder Jessica Kruger to bring the concept to life, helping to develop the branding and interiors. The design is based around the idea of the ‘fruit of the forest’, referencing to the natural ingredients used in the menu. As such, it features 4-metre high silver birch trees, which are a central feature of the space and add an organic element to the neural-chic palette of blues, golds and silvers. The materials used range from stainless steel to Calcatta marble, for a striking and chic effect. The design and layout is intended to complement the colourful array of dishes on offer. The food featu