Branding and Retail Trends for 2016

With a new beginning of the year 2016, I-AM India has compiled some emerging trends within the branding and retail sectors that will help businesses build a successful brand and offer a seamless brand experience. Branding is not just a placement of identities or of “logos” in print, online, television, OOH or any other medium. The concept of branding stems from defining the target and mining a definite insight to arrive at a brand core or brand essence. Very often businesses say they want a logo without arriving at a brand core. A brand core, well thought through, will let you define the look, feel, colors, fonts, sound/audio to arrive at an identity. This identity then leads you to arrive at a visual language and tone of voice that is very distinctively recognizable as the face of your brand and by extension – branding of your product or services .

I’m a denim kinda gal, and always have been. Ever since I could remember, I was fascinated with this fabric. My first “adult clothing purchase” when I was 12 was a pair of low rise, glamorous (or so I thought) studded bell bottom jeans from Forever21. They fit like a dream, I could pair them with anything and everything knowing they would always look great, and they could be worn in the summer or the dead of winter in the snow. They were my go to for all occasions, and that’s when I knew denim and I would become very, very good friends in this life. Needless to say my love affair with this timeless, versatile material continued into adulthood. I started collecting jeans like it was my job, then I moved on to denim shorts, jackets, tops, skirts… you get the idea. One whole section in my wardrobe is currently dedicated to denim, and when I don’t know what to wear, I throw on a good pair of jeans and a t-shirt and basically feel womanly and sexy and comfort