Branding and Retail Trends for 2016

CREATING A BOLD AND BRIGHT BRANCH EXPERIENCE FGB With a new, bold brand identity securing their position as one of the leading banks in the region, FGB commissioned I-AM to design a bank branch experience to match. Branch Transformation Strategy Supporting FGB’s shift of core banking systems to the digital space, I-AM delivered a branch transformation strategy based on an optimal blend between innovative digital service and face-to-face advice. The pilot branch in Dubai Mall exhibits the new strategic direction in branch design supported by smart banking tools, the latest technology led devices and the development of enhanced processes mapped to well defined customer journeys. Enhancing Customer Experience The transformation has seen an enhanced customer experience for FGB with increased customer engagement through greater accessibility and availability, immediate problem resolution and the attraction of a younger demographic. As FGB continues to wow the banking sphere

We believe that I-AM understood our vision perfectly and we are pleased to partner with the agency for this internal branding exercise. Ashish Dhruva - VP Marketing Cleartrip , the leading travel and experiences platform in India and the Middle East appointed I-AM , the international multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft. The environment branding mandate for I-AM was to ensure that the space embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions. The Cleartrip brand is known for simplicity and elegance in its product design, as well as its superlative customer experience, and the company wanted its internal space to emanate the ethos.

Rediscovering Turkey’s tavern culture for a new generation I-AM were commissioned to design a range of restaurant concepts for Diageo to be implemented across Turkey. The brief demanded architectural, interior design and branding expertise. Following in-depth market research, I-AM determined two different concepts – one modern, one vintage – that aimed to reintroduce Turkey’s tavern culture to the younger generation. The research pointed to the value of sharing, and this theme was reflected across the architectural and branding elements. For the ‘modern’ Safi Meyhane , I-AM created a tavern that targeted a young and urban demographic. Unconventional details such as poser tables and a fast-service ‘rakı’ bar were implemented. The result is a modern approach to an otherwise very traditional experience. I-AM’s concepts and designs for the ‘modern’ and ‘vintage’ taverns continue to be applied across Turkey. What we did Brand Strategy Brand Identity Brand Applicatio