Trends in Retail Design and Branding
As retail designers working across a number of sectors, we usually respond to very specific briefs when designing a store. However, the objective of our work is always the same: to provide a unique and magical experience that exceeds expectations, making advocates of our client’s customers and keeping them coming back for more. As well as conducting our own in-depth research programmes in order to ensure that we’re designing for the consumer’s needs and wishes, we’re also very mindful of current trends that resonate well with consumers. Here we have collated our observations of the most recent trends in retail design and branding: Offer an experience Online sales in the UK grew by an impressive 16% in 2013, taking the total revenue generated to £107bn. A further 17% growth is expected for 2014. To combat this, physical stores are pulling out all the stops to design experiences that cannot be replicated online. Queue the renaissance of the pop-up. These s...